About Mokti

My name is Surbhi Priya.

I grew up in a normal middle-class family — a retired engineer father, a mother who held everything together, three sisters, and a younger brother. We were not rich. But we had love, and we had each other.

I was never the brilliant student. 81% in 10th. 70% in 12th. A 7.73 CGPA in B.Tech. Average, by the numbers. But I always had something the numbers couldn't measure — the need to build something of my own.

After college, I found my feet in sales. I was good at it. My basic salary was ₹25,000 — but with incentives, sometimes ₹70,000 a month. I felt free. I felt like myself. Then the company collapsed overnight in a police raid. And the person I loved chose to leave too. Two things gone at once.

I rebuilt. I moved cities. I taught myself HTML, CSS, JavaScript, and React. I built an entire job portal website — alone — for a startup with no launch date and no certainty. I kept going anyway.

Then my marriage was fixed. I said yes — not because I was certain, but because I was tired of being uncertain. It wasn't right. Three years in, I was invisible in my own home. Not hurt loudly. Just quietly — like a piece of furniture that no one notices anymore.

I left.

I moved to Bangalore alone. I joined a small T-shirt brand called Storeily and ran their entire operations — Shopify, Instagram, Canva, marketplaces, everything. I loved it. Not the salary. The work. The feeling of building something that meant something.

When that company began to close, I was back to searching. No job. ₹10,000 in my pocket. A marriage behind me. A heartbreak behind that.

And still — I started Mokti.

Not because I had everything figured out. But because the word itself had been living inside me for years.

Mokti. From the Sanskrit Mukti — meaning freedom.

Freedom from other people's expectations. From a life that was never really mine. From the version of myself that kept waiting for permission to begin.

This brand is not just clothing. It is for everyone who is still in the middle of their story — still figuring it out, still rebuilding, still becoming.

If you have ever felt invisible, underestimated, or like you are running behind — Mokti is for you.

We are still building. And that is the whole point.

— Surbhi, Founder, Mokti